How do Associations attract more members?

  • Could offer special rate for people who are members of more than one association
  • Can offer levels with different rates for different groups
  • Make sure the Association has the class list and info so that they can contact the students
  • Advertise when updates and new understandings are available
  • Making sure that the instructors are doing what they can to encourage engagement
  • Peer groups and positive peer pressure – let them get connected, create groups on Facebook and LinkedIn for example
  • Do some research amongst students to find out why they aren’t joining?
  • Sense of altruism
  • Offering students meaningful projects to get them involved and help them see the bigger picture – what would help to drive K forward? Grassroots, make it like a game – Level Up!
  • Something like SnapChat that is immediate and offers instant gratification
  • Business training information for Kinesiologists “How To”
  • Offer listing of resources – published materials and research for K
  • Ask for national associations to have a link through to IASK – international credibility
  • Offering things that will help practitioners save time
  • Insurance
  • Reaching out to people in other modalities and letting them know that they could be learning more about this too
  • Suggest the associations as a network for people who are moving to a new area
  • Testimonials from satisfied clients that help to bring in more clients
  • Supportive material; forms and promotional materials
  • Modelling the behaviours and habits of the associations that have been really successful

How do Associations retain and support members?

  • Grassroots, make it like a game – Level Up! Maybe you unlock special information as you go up: make a video clip, write an article, answer a question on an online forum, talk to 5 people about K, do a project for SK week, etc.
  • Offering things that will help practitioners save time; data protection laws for instance
  • Insurance
  • Host conferences that people actually are excited to go to: events that are fun and attract attention
  • Not take ourselves too seriously and yet be professional and offer quality help and information
  • Offer validity and recognition – a seal or certificate that shows a standard
  • Creating separate programs that identify the professionals from lay people or those who are simply interested: for example a group that is specific for moms who just want to talk about level 1 TFH, and another for those who are using this professionally
  • Creating workshops for members and allowing them to spread them
  • Could offer placements or a chance to work in an exchange with practitioners in other countries
  • “Wider participation” attempt to see what each level needs at each stage of learning
  • Offering more quality networking opportunities in person and online – ability to share information about courses
  • Mentoring
  • Magazines and newsletters, offering new info about science and research, weekly emails offering a technique or something of value
  • Local events and meet-ups set with consistency
  • Quarterly calls, telesummits, webinars to support practitioners “massaging the email list”
  • Legal back up and support in the event of trouble / complaint